Current NFT Trends
Non-fungible tokens (NFTs) sales volume behaves like the weather, constantly changing multiple times a day. Although unpredictable, today’s snapshot reveals a 4.55% increase in 24-hour sales volume, reaching $36,306,092, as reported by CryptoSlam. Decreases of 9% for buyers and 5% for sellers accompany a 10% drop in transactions, totaling 324,142. Notable performers, Froganas and Pudgy Penguins, show considerable gains, while CryptoPunks and Gas Hero Common Heroes experience declines. Cardano has now made it to the top 10 blockchain list by NFT sales volume, alongside Ethereum. These events underline the evolving nature of the NFT market and its impact on various industries.
Corporate Engagement with NFTs
Despite market fluctuations, companies like MasterCard, Coca-Cola, Starbucks, and Lufthansa continue to explore the potential of NFTs as tools for engagement and marketing. Recognizing the value of NFT technology, these corporations are integrating tokens into their strategies. Sneaker giants such as Nike, Adidas, and Puma have successfully launched NFT collections, with Nike’s Dunk Genesis collection being particularly noteworthy. RTFKT, a prominent NFT studio acquired by Nike, emphasizes the importance of creativity in the NFT space, catering to a distinct audience compared to traditional markets.
“We’re headed for a future that is more and more NFTs as souvenirs and as public trophies and not as transferrable financial assets.” – Paul Brody
