The Collaboration with Quidd
Manchester City has recently delved into the world of NFTs and digital collectibles through a pioneering partnership with Quidd, a prominent digital collectible platform. This partnership aims to introduce a collection of Manchester City-themed non-fungible token (NFT) trading cards, offering fans a distinct and innovative experience with football memorabilia.
Michael Bramlage, CEO of Quidd, highlights the significance of the collaboration, emphasizing the value it brings to fans.
The exclusive NFT trading cards will be available solely on Quidd, granting fans access to unique digital assets and a range of special benefits, including merchandise, hospitality tickets, and exciting experiences tailored to show appreciation for the fans.
The Fan Experience and Rewards
Tom Boyle, Vice-President of global partnerships marketing and operations at City Football Group, expresses enthusiasm about how this collaboration can revolutionize the traditional football pastime of collecting cards and memorabilia in the rapidly evolving tech landscape.
The initial offering of the collaboration features more than 200 bespoke player cards, set to launch on May 2 via the advanced Quidd marketplace. To celebrate the rollout, the first 10,000 Cityzens, as Manchester City fans are affectionately known, will receive two complimentary packs and exclusive early access to additional “For The Fans” packs within 72 hours.
Fans unlocking digital rewards through the Quidd packs will also have the chance to engage in real-world events, purchase opportunities, and exclusive “money-can’t-buy experiences,” such as observing a first team training session at the City Football Academy.
This innovative initiative offers fans a fresh digital collecting experience while rewarding their loyalty with exclusive perks and privileges, enhancing their connection with the club.
Tom Boyle underlines the partnership’s goal of engaging fans in a revolutionary digital experience and recognizing their unwavering support with special benefits.
Manchester City’s collaboration with Quidd represents the club’s ongoing exploration of the NFT space, following prior initiatives that garnered attention in the sports and crypto sectors, demonstrating the club’s commitment to innovation and strategic partnerships in the sports industry.
The collaboration builds upon Manchester City’s previous ventures in the NFT realm, such as the launch of the “Unseen City Shirts” NFT collection on the OKX blockchain and the development of a virtual version of Etihad Stadium in partnership with Sony.
The partnership with Quidd further solidifies Manchester City’s position in the NFT landscape and expands its portfolio of global sponsors, contributing to the club’s impressive revenue growth during the season.
- The collaboration with Quidd is Manchester City’s latest venture into the NFT space, showcasing a series of innovative initiatives that redefine fan engagement and revenue generation.
- The partnership underlines the club’s commitment to embracing technological advancements and creating unique experiences for fans, setting a new standard in sports partnerships and NFT offerings.
