The Launch of NHL Breakaway: A New Era for Hockey Collectibles
The National Hockey League unveiled their highly anticipated digital collectible platform, NHL Breakaway, to the public on Wednesday, November 15th. In collaboration with the National Hockey League Players’ Association (NHLPA), NHL Alumni Association (NHLAA), and end-to-end NFT platform, Sweet, NHL Breakaway aims to revolutionize the world of hockey memorabilia.
A New Era of Collectibles
NHL Breakaway is not just a simple platform; it represents a groundbreaking partnership that combines gamification, social interaction, and digital collectibles. This unique collaboration aims to provide hockey enthusiasts with unforgettable experiences in the sport they love.
In this groundbreaking partnership, we’re not just launching a platform; we’re forging a new era where gamified and social digital collectibles become a bridge to unforgettable experiences in the sport you love.
The CEO of Sweet, Tom Mizzone, expressed his excitement for this new era, stating, “By collaborating closely with the League and the Associations, we’ve harnessed the power of the NHL’s extensive archive of iconic hockey highlights and integrated cutting-edge gamification, redefining the very essence of collectibles and offering fans a timeless journey through hockey’s most unforgettable plays, players, and teams – the ones we’ve witnessed and those yet to come.”
The Features of NHL Breakaway
NHL Breakaway offers a range of unique features that will cater to the needs of hockey fans. These features include a trade lounge, public profile customization, and gamification incentives that allow fans to earn real-life NHL experiences.
David Lehanski, NHL Executive Vice President of Business Development & Innovation, highlighted the captivating graphics and exclusive highlights packaged with multiple camera angles and authentic sounds of the game. Lehanski remarked, “The compelling graphics and highlights exclusively packaged with multiple camera angles and natural sounds of the game – such as a shot clanging off the goal post – bring collectors inside NHL arenas and make the digital pack opening a must-see experience.”
The Starter Pack
Currently, NHL Breakaway offers a series 1 starter pack that retails at $19. This pack includes six highlights featuring notable players such as Jack Eichel, Luke Hughes, Elias Pettersson, and more. The starter pack is limited to 5,000 available units and will only be available until September 2024.
Regarding the starter pack, David Lehanski stated, “NHL Breakaway is an unparalleled digital experience. The compelling graphics and highlights exclusively packaged with multiple camera angles and natural sounds of the game bring collectors inside NHL arenas and make the digital pack opening a must-see experience.”
The Journey Continues
The launch of NHL Breakaway in November 15th marks a new beginning for hockey fans and collectors. The platform’s beta version, released in April 2023, received valuable feedback from early adopters known as “founding fans.” This feedback has further enhanced the fan experience on the platform.
The NHL Breakaway platform is developed by Sweet, a company that has collaborated with numerous high-profile clients in creating NFT collections, including Macy’s, the New York Knicks, Kia, and Old Navy.
The team at Sweet has worked tirelessly to build NHL Breakaway into a game-changer for hockey fans and collectors. This evolving platform will showcase the amazing talents of NHL players to a worldwide fanbase in a fun and interactive way. – Jasmine Lew, Senior Director, Business Operations & Associate Counsel for the NHLPA
As of now, additional collectible opportunities on the NHL Breakaway platform have yet to be announced. Hockey fans and collectors eagerly await the unveiling of future offerings, knowing that NHL Breakaway has set a new standard in the world of digital collectibles.
