In an exciting blend of sports, fashion, and cryptocurrency, renowned crypto company Crypto.com has partnered with Paris Saint-Germain F.C. and Blvck Paris for an exclusive collaboration. This unique venture offers fans the opportunity to gain early access to a highly anticipated fashion collection through non-fungible tokens (NFTs).
The Collaboration
Paris Saint-Germain, a leading soccer club, and Blvck Paris, an avant-garde fashion brand, have come together to unveil a groundbreaking collaboration. This partnership not only presents physical apparel but also introduces a digital fashion drop, exclusively hosted on the Crypto.com marketplace.
The NFTs associated with the fashion collection are now available for purchase on the Crypto.com platform. The collection consists of 1,000 NFTs, priced at $50 each, which are set to be released. At the time of writing, there are 680 packs remaining in stock. It is worth noting that 10% of these NFTs are special edition collectibles, granting holders the privilege of redeeming a box containing physical items from the collaborative fashion collection.
All NFTs are minted on the Cronos chain, a blockchain supported by Crypto.com. The physical fashion items are scheduled to be released next week, adding an exciting tangible element to this innovative collaboration.
Paris Saint-Germain’s Innovations in the Crypto Space
This collaboration marks another strategic move by Paris Saint-Germain into the world of cryptocurrency. The club previously introduced a crypto fan token in partnership with Socios.com, further solidifying its presence in the crypto market.
Despite warnings from regulators in countries like the UK against the use of fan tokens and NFTs by soccer clubs, Paris Saint-Germain has persevered in engaging with these new technologies. They have previously distributed AI-generated posters through Crypto.com, showcasing their forward-thinking approach.
In addition to these initiatives, Paris Saint-Germain’s star player Kylian Mbappé serves as a brand ambassador for Sorare, an NFT fantasy soccer game. This further indicates the club’s commitment to exploring and expanding its reach in the NFT space.
