Japan’s renowned brand, Casio, has recently ventured into the world of Non-Fungible Tokens (NFTs) by introducing “Virtual” G-Shock tokens inspired by its popular watches. According to a press release from Casio, the company has launched the Virtual G-Shock line on the Polygon blockchain protocol. Although the release of “3D model” G-Shock NFTs is planned for later in the year, Casio aims to engage with its loyal fan base of the iconic digital watch through this initial offering.
Casio, with a remarkable record of selling over 130 million G-Shock watches globally since its debut in 1983, places emphasis on building anticipation for the NFT watches. To achieve this, the company will issue NFT “membership cards” that grant special access to limited channels. For the initial release, 15,000 of these NFT cards will be made available starting from September 23. However, customers with Casio IDs are invited to register their interest and secure a card ahead of the general release.
Being an NFT card holder brings numerous benefits, including exclusive access to new events and meetups, as well as participation in co-creation projects. Hiroshi Takahashi, CEO of Casio, expressed the intention behind the project, stating that it aims to enhance the presence of the G-Shock brand in virtual reality and the Web3 worlds.
