Adidas and Bugatti Partnership Announces Exclusive Auction of Limited-Edition Soccer Boots
Adidas and Bugatti have joined forces to unveil an exciting collaboration that will bring together cutting-edge technology and iconic car designs in the form of limited-edition soccer boots. In a press release on Bugatti’s website, the companies have announced that they will be auctioning off 99 pairs of these special boots through Adidas’ web3 platform.
The boots, inspired by Bugatti’s renowned car designs, will be available for sale between November 8th and 11th. Each pair of shoes will come with a digital twin, adding a unique digital element to the physical product.
Prospective buyers will have the opportunity to place bids on the boots using MoonPay, a cryptocurrency and NFT payment service. This innovative platform allows users to utilize both fiat currency and cryptocurrencies to complete transactions.
Innovative Design and Authentic Collaboration
Built on the foundation of Adidas’ X Crazyfast laced boot, these limited-edition soccer boots showcase a sleek and stylish design. They come in two distinct color options – black and the iconic “Bugatti Blue.” Bugatti has stated that this shade of blue was inspired by the color of early Bugatti Grand Prix cars.
“We share this relentless drive for perfection with Adidas, who apply the same rigorous approach to their boots, with ever lighter and more effective designs,”
– Wiebke Stahl, Managing Director at Bugatti
This collaboration is an authentic celebration of the shared pioneering spirit between Bugatti and Adidas. From the innovative shoe design to the method of launching the product to enthusiasts of both brands, every detail embodies the commitment to excellence.
Unlocking Exclusive Digital Features
Upon the conclusion of the auction on November 11th, all winning bidders will receive an exclusive digital shoebox. This special digital shoebox can be redeemed via Adidas Collect starting from November 13th.
Adidas is not the only sportswear brand venturing into the crypto space. Other major brands, such as Nike and Puma, have also recognized the growing interest among crypto enthusiasts and introduced unique offerings that combine physical products with digital assets.
“Owners can scan the NFC chip to enter a digital portal offering weekly mixtapes, exclusive artist content, and unreleased tracks by Roc Nation artists.”
– Collaboration between Puma, Legitimate, and Roc Nation
These initiatives, known as “phygitals,” involve the sale of limited-edition physical products paired with digital assets, creating a seamless blend of the virtual and physical worlds.
The partnership between Adidas and Bugatti is a testament to the power of innovation and collaboration. It showcases how two industry leaders can come together to create a truly unique and desirable product that incorporates the latest technologies and pays homage to the rich history of Bugatti’s car designs.
