Fashion powerhouse Nike has introduced the highly anticipated RTFKT Dunk Genesis sneakers, which can be purchased without the need for an expensive non-fungible token (NFT). The public presale for these real-world kicks commenced on Monday and offers a unique opportunity for anyone to buy the sneakers, regardless of whether they own an RTFKT NFT.
Design and Features
The Dunk Genesis line of sneakers is specifically designed with creators, gaming enthusiasts, and internet culture in mind. These sneakers come equipped with removable mods and interchangeable vial attachments, adding a touch of personalization and versatility to the wearer’s style. The combination of innovative design and functional features makes these sneakers a must-have for individuals who appreciate both fashion and technology.
Variants and Pricing
The RTFKT x Nike Dunk Genesis is available in two distinct editions – Void and Ghost. Both editions are priced at $222 per pair, making them accessible to a wide range of consumers. As for shipping, the Void edition is scheduled to be delivered before July 31, 2024, while the Ghost edition is expected to reach customers before August 31. This ensures that buyers can eagerly anticipate the arrival of their sneakers.
Moreover, alongside the sneakers, Nike has launched a collection of specially designed t-shirts as part of the collaboration. These shirts feature the logos of both brands and showcase a captivating quote on the front that says, “Oops, You Stepped Into the Future.” It is important to note that these t-shirts and sneakers are physical items that are custom-made upon order, rather than digital collectibles.
Integration with NFTs
The latest launch of Nike’s RTFKT Dunk Genesis sneakers incorporates an innovative feature – an embedded near-field communication (NFC) chip within the sneakers. These NFC tags offer an optional experience for users, allowing them to redeem a digital collectible associated with their sneakers. However, it remains unclear which blockchain platform Nike and RTFKT will utilize for minting these associated NFT collectibles. Previously, RTFKT NFTs have been minted on the Ethereum (ETH) blockchain.
This release follows the successful collaboration between Nike and RTFKT on the RTFKT x Nike Air Force 1 sneakers earlier this year. The previous release required an NFT for individuals to redeem their real-world shoes, highlighting the intersection between fashion and the digital world. Similarly, there have been other notable sneaker launches that required an Ethereum NFT for the purchase of shoes, showcasing the growing trend of merging fashion and blockchain technology.
