Animoca Brands, a prominent player in the crypto gaming and metaverse investment space, has announced plans to launch a metaverse ecosystem token on the Bitcoin (BTC) network. The token will be developed through the Ordinals protocol by Darewise Entertainment, a subsidiary of Animoca Brands.
Redefining the Metaverse with Bitcoin Ordinals
Darewise Entertainment, also known as Life Beyond Studios, aims to establish a metaverse ecosystem centered around Bitcoin Ordinals. This protocol allows users to record NFT-like assets on the blockchain and create BRC-20 tokens on the Bitcoin network.
The studio’s vision for the metaverse includes immersive gaming experiences, brand integrations, real-world connections, and more. The upcoming game, Life Beyond, will be among the first to incorporate the newly introduced Bitcoin-based metaverse token for in-game assets and virtual lands.
“With the advent of the Ordinals protocol, we’re witnessing a pivotal moment for Bitcoin as it extends its reach and introduces the concept of culture,” said Yat Siu, co-founder and executive chairman of Animoca Brands.
To bring the Bitcoin token to fruition, Darewise Entertainment will collaborate with Horizen Labs, a company known for its expertise in smart contract development and token strategies. Horizen Labs previously contributed to the creation of ApeCoin (APE), an Ethereum-based token associated with the popular Bored Ape Yacht Club NFT project.
“We look forward to working with the excellent Life Beyond team and bringing our expertise to this important technological innovation within the space,” said Robert Viglione, CEO of Horizen Labs.
Challenges and Promising Technological Advancements
While there are still challenges ahead, including demonstrating the viability and scalability of a Bitcoin gaming ecosystem, Darewise Entertainment remains committed to testing Bitcoin’s potential in a rapidly evolving digital landscape. They promise forthcoming technological advancements that will impact not only Life Beyond but also metaverses and games on a global scale.
“We are committed to testing the potential of Bitcoin in the digital landscape,” said Vincent Marty, Chief Product Officer at Darewise Entertainment.
This venture by Animoca Brands comes at a time when luxury brands are increasingly turning to NFTs to ensure the legitimacy of their products. Prada Group, in cooperation with the Aura Blockchain Consortium, has launched blockchain services that allow customers to verify the authenticity of their purchased products. Similarly, Panerai has plans to include an NFT-based “digital passport” with every watch sold after October 3.
